The Premier League's Biggest Sponsors: Who Are They and What Do They Gain?

The English Premier League is one of the most popular and lucrative sports leagues in the world. With millions of fans and billions of dollars in revenue, it has become a major source of sponsorship for many companies. In this blog post, we’ll take a look at the biggest sponsors of the Premier League and explore what they gain from the deal. We’ll also discuss how these sponsorships have changed over time and the potential impact on the league's future. Finally, we’ll examine how these sponsorships fit into the larger picture of the Premier League’s business model.

Manchester United - Chevrolet

Manchester United Football Club is one of the most successful and popular football clubs in the world, boasting an incredible fan base across the globe. It comes as no surprise that such a powerful and influential brand attracts high-profile sponsors. Since 2013, Manchester United has been sponsored by Chevrolet, the iconic American car manufacturer.
Chevrolet is a well-known brand with a long and proud heritage in American culture and history. Their commitment to Manchester United has enabled them to promote their brand on a global scale, reaching millions of people across the world. As part of their sponsorship agreement, Chevrolet provides Manchester United with a significant financial boost, which helps to ensure that the club can compete at the highest level.
In addition to the financial benefits, Chevrolet also gain a great deal from their partnership with Manchester United. Their logo appears on the club's shirt and other merchandise, giving them a high-profile presence in the Premier League and beyond. This helps to increase their brand recognition and awareness, while also showcasing their products and services to a new audience.
Furthermore, as part of the deal, Chevrolet can use Manchester United’s players, facilities, and images in their marketing campaigns. This gives them an additional level of exposure and allows them to tap into the vast potential of the football club’s fan base.
Overall, Chevrolet’s sponsorship of Manchester United is a highly beneficial partnership for both parties involved. While Manchester United can benefit from an improved financial standing and increased exposure, Chevrolet can capitalize on the club’s popularity and reach an engaged audience.

Arsenal - Emirates

Arsenal Football Club is one of the most successful teams in the English Premier League. As such, they have been able to secure several top-tier sponsorships over the years, including their most high-profile deal with Emirates.
Emirates is an airline based in Dubai and has been a long-term partner with Arsenal. The two signed a five-year agreement in 2004 that has since been renewed on multiple occasions. Under the terms of their agreement, Emirates serves as the team’s official airline and shirt sponsor, as well as providing a range of other benefits to the team.
The agreement between Arsenal and Emirates is extremely beneficial for both parties. For Emirates, it provides them with a huge boost in brand awareness and recognition around the world. The Emirates logo appears on all of Arsenal’s shirts, training kits, and even players’ travel suits, making sure that their brand is seen by millions of people all over the world.
On the other hand, Arsenal gets a great deal of money from Emirates, as well as access to a range of exclusive perks. They get free flights for their players and staff, as well as exclusive discounts for Emirates services. In addition to this, Emirates also helps to promote Arsenal’s matches, with fans able to get discounted airfares if they buy tickets from Emirates.
All in all, the partnership between Arsenal and Emirates has been hugely successful for both parties. It has helped to raise Emirates’ profile around the world and has allowed Arsenal to generate extra revenue through commercial deals with the airline.

Chelsea - Yokohama

Chelsea Football Club has enjoyed a long-standing partnership with Japanese tire manufacturer Yokohama, which is the club’s Official Tyre Partner. This collaboration is one of the Premier League’s most lucrative deals and is estimated to be worth more than £40 million a year. 
The partnership with Yokohama began in 2015 and Chelsea has since appeared in numerous global campaigns and advertisements alongside Yokohama. As well as that, Yokohama benefits from an extensive presence at Stamford Bridge, including its branding on the sides of the pitch. 
Yokohama also provides tires to Chelsea’s team buses and has been known to supply specially branded tires for Chelsea’s away fixtures. For example, for the 2019 Champions League Final, Yokohama provided special limited-edition tires for Chelsea’s bus and players’ cars as they made their way to Madrid. 
In addition to the branding and promotional benefits, the sponsorship deal also brings financial rewards to both parties. Chelsea receives a large cash injection each year from the partnership, whilst Yokohama also enjoys increased global exposure and brand recognition. 
The partnership between Chelsea and Yokohama is a perfect example of how a sponsorship deal can benefit both parties. By providing both financial and promotional rewards, the partnership has proved successful for both parties.

Liverpool - Standard Chartered

Liverpool Football Club is one of the most successful clubs in the world, and their sponsorship from Standard Chartered Bank has played a large part in their success. Standard Chartered first signed a four-year shirt sponsorship deal with Liverpool back in 2010 and has since extended the agreement until 2024. This deal is estimated to be worth £20 million per year, making it one of the most lucrative shirt sponsorships in the Premier League.
Standard Chartered has long been associated with Liverpool and is currently the longest-running sponsor in the Premier League, having been a partner of the club since 1990. The bank is also a major global sponsor of the Champions League, further cementing its ties with the club.
Standard Chartered’s sponsorship with Liverpool gives them worldwide exposure and access to an engaged fan base. The shirt sponsorship alone reaches more than 545 million people in over 200 countries each year, making it one of the most powerful branding opportunities in the world. Additionally, Standard Chartered also uses the partnership to host events for clients and employees, helping to increase brand loyalty and awareness.
In return for their investment, Standard Chartered has received significant returns from their partnership with Liverpool. Not only do they gain an incredible amount of publicity through their association with the club, but they also benefit from higher customer deposits and increased brand equity. The bank has also seen a significant uptick in revenues generated from both its retail and corporate banking operations, thanks in part to its partnership with Liverpool.